Anje de BeerVisual Communication Design

02 — Communication design

Petiquette

Year
2026
Discipline
Brand identity, packaging, advertising
Role
Concept, illustration, packaging and ad design

Petiquette is a fictional pet food brand catered toward multi-pet owners — “Petiquette brings everyone to the same table.” A hand-drawn dog and cat carry the identity across kraft treat bags and a carry box, a shelf wobbler and a magazine ad, with a full dinner-party illustration of the whole household at one table.

Petiquette magazine advertisement — an ink dog and cat peer over kraft treat bags and a carry box, under the line “for Paws & Claws, Petiquette brings everyone to the same table”
A kraft Petiquette treat bag printed with the dog-and-cat mark, standing on the branded carry box
Ink and wash illustration of cats and dogs of every kind eating together at one long dinner table
Petiquette shelf wobbler in a pet shop aisle — “You caught them!” with the cat stealing treats from the dog’s jar
The Petiquette advertisement printed in an open magazine on a linen tablecloth