03 — Packaging illustration

Paul’s Homemade Ice Cream

Year: 2025
Discipline: Illustration, packaging
Role: Illustration, label artwork

An illustrated wrap for Paul’s Homemade Ice Cream tubs under the line “Something for everyone.” A playful seaside scene — bathing boxes, ice-cream vans and a mischievous octopus — runs continuously around the tub, with lid colours picking out the palette.

Flat wrap illustration — octopus and fish handing out ice cream — Flat wrap design I

Flat wrap illustration — ice cream vans and a seaside parade — Flat wrap design II

Single ice cream tub mockup with pink lid

Two stacked ice cream tubs with the illustrated wrap

Ice cream tub photographed on a tropical beach